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    <title>Amazon on ben&#39;s blog</title>
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      <title>Amazon Spends $11.57B to Challenge Starlink</title>
      <link>https://benjamin.mendes.im/posts/2026/amazon-spends-11b-to-challenge-starlink/</link>
      <pubDate>Sat, 18 Apr 2026 00:00:00 +0100</pubDate>
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      <description>&lt;p&gt;&lt;img loading=&#34;lazy&#34; src=&#34;https://benjamin.mendes.im/i1/amazon-globalstar-apple-amazon-news-ds-04-14-26.jpg&#34;&gt;&lt;/p&gt;
&lt;p&gt;Amazon just made a massive bet on satellite connectivity by acquiring Globalstar. The deal brings Amazon something it could not easily build from scratch: a ready-made stack of spectrum licenses, satellite infrastructure, and direct-to-device technology. The whole thing folds into Amazon Leo, its low Earth orbit network that has been quietly growing alongside the Kuiper satellite project.&lt;/p&gt;
&lt;p&gt;What makes this more than just a spectrum grab is the Apple angle. Amazon Leo will power satellite services on iPhone and Apple Watch starting in 2028, taking over the emergency SOS capabilities that Globalstar has been running for Apple. That is a serious anchor customer on day one.&lt;/p&gt;</description>
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<p>Amazon just made a massive bet on satellite connectivity by acquiring Globalstar. The deal brings Amazon something it could not easily build from scratch: a ready-made stack of spectrum licenses, satellite infrastructure, and direct-to-device technology. The whole thing folds into Amazon Leo, its low Earth orbit network that has been quietly growing alongside the Kuiper satellite project.</p>
<p>What makes this more than just a spectrum grab is the Apple angle. Amazon Leo will power satellite services on iPhone and Apple Watch starting in 2028, taking over the emergency SOS capabilities that Globalstar has been running for Apple. That is a serious anchor customer on day one.</p>
<p>The new direct-to-device system Amazon is promising is built to be faster and more efficient than the current generation of direct-to-cell tech. When the full network is up, it is supposed to support hundreds of millions of endpoints globally. The deal is expected to close in 2027, pending regulatory sign-off.</p>
<p><strong>why it matters</strong></p>
<p>The deal hands Amazon a ready-made spectrum position that would have taken years to build. For consumers, it sets up a race that could drive broader, faster, and cheaper connectivity beyond any cell tower.</p>
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