I came across this story and had to read it twice. Not because it was complicated, but because I could not quite believe what I was reading. We are living in strange times, but this one really made me stop. Allbirds, the wool sneaker company, just announced a $50M convertible financing deal to reinvent itself as “NewBird AI”, pivoting the gutted footwear business into a GPU rental operation. The stock went up over 600% on the news, jumping from around $3 to over $20, off a market cap that closed Tuesday at just $22M. Someone, somewhere, in a boardroom, thought this was a good idea and managed to convince others to go along with it.

The company already sold its brand and footwear assets to American Exchange Group back in March for $39M, a long way down from the $4B valuation it carried at IPO in 2021. The $50M will go toward buying high-performance GPUs, which NewBird AI plans to rent out under long-term contracts as a GPU-as-a-Service business.

Shareholders also get to vote next month on stripping the company of its “public benefit” status, formally closing the chapter on sustainable wool sneakers.

why it matters

Many CEOs love to say every company will eventually be an AI company, but gutting a business for parts and retooling it as a GPU rental probably isn’t what they had in mind. Allbirds is running the same move that blockchain rebrands used to revive dying tickers, this time with a compute crunch giving the pitch cover.

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