In an intriguing article, Jeferson Borba discusses the Dead Internet Theory, which suggests that the internet has been overrun by bots, AI-generated content, and algorithmic manipulation since around 2016. He reflects on how platforms like LinkedIn are filled with AI-generated posts that mimic genuine human interaction, making us question whether the internet is truly alive. This theory, which originated in niche online forums, has gained traction as users observe a shift in the nature of engagement on social media and the prevalence of automated accounts that shape public opinion without real human discourse.
Borba emphasizes the implications of this theory, pointing out that as automated traffic surpasses human activity online, our understanding of what is real and authentic becomes increasingly blurred. He urges readers to consider the consequences of AI’s growing presence in shaping our online experiences, suggesting that while the internet may still function, it risks losing its essence as a genuine platform for human connection. This article serves as a thought-provoking reminder of the potential consequences of our reliance on technology in a rapidly evolving digital landscape.