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Meta Is About to Dethrone Google in Advertising
For 14 years, Google has been the undisputed king of digital advertising. That ends in 2026. Meta’s global net ad revenue is projected to hit $243.5B this year, edging past Google’s $239.5B, and the gap is only expected to grow. What makes this interesting is not just the numbers, it is what they represent. Google built its empire on search, on the idea that intent is the most valuable signal an advertiser can buy. And for a long time, that was true. ...